Today, top search engine placement is an
achievement that is 75% smart design / marketing strategy, and 25% luck. Unless you can afford to pay-for-placement directly with the major search
engines, you're going to have to accept that 25% of this process is out of
your hands.
Here are
some important tips to remember...
1. First and foremost are keywords and search phrases. When planning your
website, you should get inside the mind of the person who will be looking
for you first. Your first instinct might be to use words and phrases you
deal with on a daily basis in your business.
For example; if you sell computers, your first instinct may be to have
keywords like Gateway, Dell, Compaq, monitors, keyboards, etc. as your
first keywords. However you may be better served by having more general
keywords, such as: computer stores, computer outlets, computer retailers
and other similar descriptors as your first keywords. (Yes, the order in
which you list them does matter !)
2. Your website content will play an important role with placement on some
search engines. Write your initial drafts of your website content to
include as many of your most important keywords and search phrases as you
can.
3. Swap links with other websites. What ? This is helpful for the Search
Engines ? It sure is ! Search engine robots detect when other websites are
linked to your own. The theory behind improving your placement in this
regard is that if other sites on the web are linking to yours, you must be
a respected organization with useful content. This tactic helps your
search placements get boosted, and just makes good marketing sense.
4. Promote your website ! The point of all these efforts is to turn your
website into a web presence - the distinction is crucial. In order to do
this, you need to have all your marketing channels working. While search
engines are one of the leading referrers of traffic on the Internet, they
are not the "yellow brick road" to the millionaire mansion. There are
millions of websites on the Internet, and that number is growing
exponentially. You need to distinguish your site from all the others, so
that when you finally achieve that coveted top ten placement, your
potential customer will be more inclined to click on your link than your
competitors. |
CoastalDatalink.NET
offers Monthly Search Engine registrations
dynamically altered to optimize ranking positions - submitted to over
800,000 search engines (including all 15 major search engines). We
provide search engine ranking reports periodically as well as monthly
summary reporting of search engine submission statistics.
** Additional Resources **
Glossary of Terms
You wouldn't move to France not knowing at least some French, would you ?
If you're thinking about getting on the web, start learning the language
of "the geeks." It's never too late to start !
Search Engine Watch
http://www.searchenginewatch.com
Learn what's what when dealing with search engines and the software that
supports them. This site has good info for those new to the web, as well
as webmasters.
One thing is for certain -
you must continually and consistently register your website with search
engines in order to stay in the search engine databases.
CoastalDatalink.NET
registers your website with over 800,000 Search Engines every month.
If you are not a
CoastalDatalink.NET
client but would like us to submit search engine keywords
and phrases for your website... contact our sales department to order.
sales@coastaldatalink.net
(NOTE - it will take
6 to 8 weeks before your keywords submission will take affect with search
engines. We cannot guarantee
specific rankings for any search engine) |
